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How I made An Easy $700 Because I know Something My Friends Don’t


Hey, this post is my first example of ‘repurposing’ my work – cool :-)

Earlier this week I was writing an email to set into an autoresponder series for my new site and it occurred to me it would probably make a fairly useful blog post so here goes (with a few minor additions or modifications):

“This year two people I know asked me to create websites for their new businesses.

Actually, to be more accurate, ONE GUY I know asked me to build a website for  his new business and another guy I know ask me to build a website for HIS WIFE’S new business.

So, why did they ask me?

Well, for 3 reasons I guess. First, they know I ‘do website stuff’. Second, they know they can trust me. Third, they both know I’m cheap (I prefer to say ‘good value’)!

But, you know what, I charged £150 (about $237) for one website and £300 (about $474) for the second – and it took me just a few hours work. I know I could have charged more but the prices reflected expectations – and they are friends!

Now, understand I’m no web development guru. But…I don’t need to be. It’s not even a business for me. I just happen to know more than most other people do so I can accomplish something really quick and easy that they think is real cool and professional looking.

All of this because I know how to set up WordPress and install a free theme (template). Do you think you could do that? Sure you could, it’s easy.

You just need to learn how.

I’ve built websites in the past using other content management systems but WordPress is way, way simpler to set up and manage.

Honestly, you could learn all you need to know within a few hours and be building websites for your own business – and for other people – this very week.

You really would be surprised how smart people think I am just because I can press a few buttons to install a piece of free software :-)

If there is one skill I recommend you learn right now it’s how to set up a WordPress site (if you already know, that’s great).

WordPress sites will be the foundation for most of your online business ventures going forward but – as I’ve shown above – you really can make a quick buck just helping out people you already know.

Top tip: if you build websites for other people you should think about getting a reseller hosting account. That way you can host the websites you build and charge your customers/friends every year for hosting – recurring income, its great!!”

In a follow up email I also went on to add that I charge between £75 – £100 (approx $120 – $160) per year to host a website and that I pay £120 (about $190) per year for my reseller hosting account.  I include first year’s hosting ‘for free’ as this makes it sound like even greater value ;-)

I realise that $700 is not everyone’s idea of ‘internet riches’ but the point I wanted to make is that this was just a spin-off from what I have learned over the last few years.

Also, it’s an indication that the opportunity to make money from our knowledge is all around us.  We just need to think about how we can apply what we have learned.

By the way, you will not be surprised to learn that I included a couple of links in my email to a WordPress video training course I’m selling.

I hope that gives you all something to think about.


  • Kevin says:

    I’ve had a few friends ask me about putting up there websites. I’ve just had a hard time justifying charging for something so easy and simple. I have to remember that this is a skill that I took the time to learn, and if they wanted to take the time then they could learn it as well. 700 bucks is still 700 bucks, and it’s a nice haul for a few hours work.
    Kevin recently posted..Productivity Tip: Turn Off the TVMy Profile


    June 9, 2012 at 6:36 pm
    • Brad says:

      Hi Kevin
      I fully understand what you mean – it can be embarrassing charging friends for something that seems so simple. You are right though in that it has taken you time to learn and that’s why it’s so simple for you to do. If it helps, the people I have created websites for have been delighted with what I did for them and more than happy to pay me – these are websites for their businesses remember. Another friend wanted a personal blog set up so he could write about his sailing – I did this for free. So, it depends on the circumstance.


      June 10, 2012 at 8:39 am
  • Karl Dieterich says:

    Hi Brad,

    That’s cool you made a quick $700 setting up some folks with wordpress sites. I like the WordPress because it has so many themes and plugins available. And, like you said, with a little patience and willingness to learn – anyone can learn enough to setup sites for others.

    Karl Dieterich recently posted..Creating Videos FastMy Profile


    June 10, 2012 at 12:21 am
    • Brad says:

      Hi Karl
      As you no doubt know, once you ‘have the knowledge’ in any area people will be willing to pay for it. If truth be known I don’t really like setting up websites for other people which is the main reason I charge – I would rather keep my focus on my own efforts right now.


      June 10, 2012 at 8:43 am
  • Clare says:

    Hi Brad,

    Excellent post. You know I’ve been doing IM for about 2 years – starting from not even really knowing what WordPress IS, to now being able to use plug ins, widgets, coding, all sorts. Sure, I’m no expert either, but its DEFINITELY ok to charge people – most others do, and our time is valuable! :-)

    There’s only a few friends I wouldn’t charge anything to do them a site, and it would still have to be simple! That said, making a business out of setting up simple sites for local business is defintely viable – I have a friend who does just this and he says its a MASSIVE headache – people don’t know what they want, they change their mind, and hosting just adds to this, he has actually stopped offering hosting now as it caused him too many problems if they didn’t want to continue with their plans with him.

    As with most things, Im sure 20% of his customers bring him 80% of his income and the least paying ones cause him the most aggro!! LOL!

    AND final point, is that, like you, I want to focus my energy on building my OWN sites :-) So good luck with that! I finally updated my blog so hope you can come visit! Great job here by the way – what’s the plug in that comes up in the bottom right with the chat box – LOVE IT!!!

    Best wishes, Clare x
    Clare recently posted..Market Samurai Review and Free Trial!My Profile


    June 14, 2012 at 7:08 pm
    • Brad says:

      Hi Clare
      Great to hear from you and thanks for the great input. I think the key is maintaining focus and not losing sight of your main objectives – whatever they may be. For me, it’s about one specific site I’m working on. It’s pretty much complete but I want to change a few things before I make it ‘live’. I’ve gone off track and done one or two other things (see my post about my You Tube experiment, for example) but I always have the main project to come back to.
      It WILL be my main business going forward, I’m pretty sure of that.

      The plugin you refer to is Covert Messenger – here’s a link.

      I’ll be sure to check out your new post this weekend.



      June 15, 2012 at 4:50 am
  • Clare says:

    Hey Brad,

    Good for you! Yes I have about 15 domains ranging from product sites to weight loss to this one here that I am just blogging and recommending products – trying now to focus on one at a time, it’s sort of working – and trying to get better at it!! :-)

    Have a great weekend, thanks for the link! :-)
    Clare recently posted..Online StrategiesMy Profile


    June 15, 2012 at 11:38 am
  • Roger says:

    Hi Brad,

    Web design has changed over the 12 years I have been building them. WordPress has changed the way we build websites. It is much easier now to get started but WordPress is very flexible and there are thousands of plug-ins so it can still get complicated. Although my clients could build their own websites but the choose not to, they want to concentrate on their own business and leave web design to the professionals.
    So hopefully I won’t be out of a job in the near future.
    In fact web designers are still in big demand and it can be very lucrative which is the basis for my new training program.
    Sorry about the plug, it had to be done :)
    Roger recently posted..Should I worry about duplicate content?My Profile


    June 18, 2012 at 12:33 pm
    • Brad says:

      Hi Roger
      Thanks for the comments. It’s a valid point about business people concentrating on their own businesses. They don’t have time to learn how to build a website themselves, even with WordPress. Their time and energy is better spent elsewhere.
      No problem with the plug. Good luck with the new program.


      June 18, 2012 at 2:04 pm
  • Ade says:

    Well done on the extra cash…alongside the reseller hosting you could also get them an aweber account with your aff link – 2 recurring income sources. Do you get the reseller account in the country where the websites are based ? I heard this was something to do for SEO but couldn’t say either way.
    Ade recently posted..One More Task To Give Your Outsourcer or Virtual Assistant And Save Heaps Of TimeMy Profile


    June 19, 2012 at 1:14 am
    • Brad says:

      Hi Ade

      Yes, I only build sites for people I know so they are all locl to where I live in London.  My reseller hosting is based in the UK.  

      However, my IM hosting – this site for example – is based in the US. 

      Good tip on Aweber :-)



      June 21, 2012 at 9:37 pm
  • Gerald says:

    Hi Brad, thanks for sharing.Someone I know asked me if I would build a website for their new business that they are starting in the near future. I actually was not keen on doing this, but after reading this post I just may reconsider. I have been working with WordPress for about two years so I reckon I should have something to offer.
    Thanks again,
    Gerald recently posted..3 Traffic Road BlocksMy Profile


    June 21, 2012 at 7:12 pm
    • Brad says:

      Hi Gerald
      Guess what? The guy I mentioned who asked me to build his wife’s website called me up yesterday and wants me to build his company’s new website (he’s a partner in an engineering firm) – so that’s another £600-£700 (approx $1,000) coming my way plus annual hosting. It all adds up!

      He must have been pretty pleased with what I did for his wife’s business.

      I say to you do it but ask for some money up front as that will focus your friend on his/her part of the deal – they need to provide you with copy/info about the business, provide feedback on site designs, provide images they want to use in the site (or select library images), etc and I find if they have already paid you some money it becomes more urgent for them :-)
      By the way, this will take me 6-10 hours. Not bad for $1,000 – huh?
      I will spread it out over a couple of weeks so it looks as though it’s taking longer. I think it’s called ‘perceived value’.


      June 21, 2012 at 9:31 pm
      • Ade says:

        That's a good point with the copy and images etc. Some people that have no idea what is involved with creating a website don't know that they still have to provide the content. I did a website for a friend without charging but he never added any content so the site died on the vine. If he was paying some money he might have been more incentivized to take some action.


        June 21, 2012 at 10:53 pm
      • Gerald says:

        Hi Brad, excellent stuff.Thanks for the info.


        June 22, 2012 at 11:52 am
  • Reese says:

    My hubby is a website developer and he is a wordpress pro. I have been casually telling him that he should teach me some time because I think it is a cool thing to know plus it is practical, useful and a way for me to earn some extra cash. I really should ask him seriousely now.
    Reese recently posted..Disney Premier Visa Worth It?My Profile


    June 23, 2012 at 9:17 am

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